Upper Onny Farmers
PHOTOGRAPHY, FILM PRODUCTION,
SOCIAL MEDIA, WEB DESIGN, STRATEGY
Upper Onny Farmers is a group of farmers working together across the Upper Onny Valley in South Shropshire. The collective focuses on practical ways to support nature, improve soil health and protect the landscape while keeping farming strong for future generations.
The Upper Onny Farmers Group wanted to showcase the projects and work that the farmers have been doing to protect and enhance the landscape of the Shropshire Hills. They asked us to create a series of 6 films as case studies to publish on the internet.
During the filming of the initial six farmer case studies, we also agreed to conduct a business foundations study, to determine their values, ethos, audience and purpose. We then used this information to design and produce a new website to communicate all of this, as well as a social media strategy lasting 12 months.
The result is a beautiful cohesive brand identity website that encapsulates their ethos and purpose. we have also helped to launch their social media channels on Instagram and Facebook. these channels have seen huge success - Facebook having a 2000% increase and Instagram a 109% increase. what began as a short 2 month film series has grown into a 12 month marketing partnership
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