Shropshire Tourism
PHOTOGRAPHY, FILM PRODUCTION,
SOCIAL MEDIA
In Shropshire is a tourism brand created between a collaboration between Shropshie Council and Visit Shrosphire.
Historically Shropshire Council have always had a slightly fractured tourism department, without a cohesive brand that showcases the County to its best. A new collaboration between Shropshire Council and Visit Shropshire produced a new brand called ‘In Shropshire’ the problem they had is they needed a media production partner that could produce high quality content whilst being flexible enough to meet the needs of a variety of stakeholders over a long project lifespan.
Lush Films were awarded the 18 month contract to produce the media library of videography, photography and social media assets. This partnership also grew into several departments of the Council, and we also produced a range of tourism films welcoming the refugee communities of Ukrainian, and Afghanistan.
Over the course of 18 months we spent 36 shoot days capturing every corner of the County.
We produced a 30” Broadcast TV commercial seen by 7.2 million
The Media Library is being used by press, partners and members of
Visit Shropshire.
The Visit Shropshire instagram channel has grown to over 14k followers.
We have become a trust production partner for Shropshire Council.
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