Cinematic Brand Storytelling:
Elevating Regional Tourism for Visit Shropshire

PHOTOGRAPHY, FILM PRODUCTION,
SOCIAL MEDIA

In Shropshire is a tourism brand created between a collaboration between Shropshire Council and Visit Shrosphire..

The Brief: Capturing the Soul of the Shropshire Hills

To re-engage premium travellers, Visit Shropshire needed more than generic stock imagery. They required a deeply authentic, film-led campaign that captured the real, rugged beauty of the Shropshire landscape, its luxury heritage hospitality, and its vibrant artisan culture.

Drawing on our decade of premium visual experience as Lush Films, we stepped in as their creative agency partner to design, produce, and deploy a complete commercial media asset library.
Lush Films was awarded the 18-month commercial contract to produce the complete media library of videography, photography, and social media assets for the region. This partnership expanded into several departments of Shropshire Council, where we also produced targeted documentary film production welcoming refugee communities of Ukrainian and Afghan origin.
We delivered a comprehensive, multi-season commercial asset library featuring cinematic promotional videos, lifestyle photography, and social-first content. The campaign successfully elevated the region's digital footprint, providing Shropshire Council with premium creative assets to drive long-term tourism growth.