
All about Lush, the film-led creative studio
Ahh, good ole Lush...let's go from the beginning shall we..
Before film, before strategy, Miche started out in London as a web and graphic designer at Arcadia Group, working on early e-commerce sites for brands like Topshop, Topman and Dorothy Perkins.
That’s where the lesson landed early: design isn’t just about how something looks, it’s about clarity, structure and how people actually move through something. Then came design agencies and magazine design.
And then it happened, along came film, and a shared obsession with storytelling.
After years operating as a dedicated, high-end commercial filmmaking and brand photography team across the UK, working with businesses of all shapes and sizes, one thing became obvious: most don’t need more marketing, they need to untangle the mess and make it simple and beautiful...
That’s why Lush Studio exists.
We bring together strategy, design, film and social media to help brilliant businesses show up properly to the right audience.
And when projects need more firepower, we collaborate with a trusted network of seriously talented creatives to build the right team for the job. All carefully curated personally by Tom & Miche.











